Top 20 Gamification Tech Companies - 2019
It was in 2002, when Nick Pelling, a computer programmer and inventor coined the term ‘gamification’, but it was not until 2011 that it became a buzzword. Modern day definition of gamification is the application of typical elements of game playing (such as point scoring and competition) to other areas of activity. The purpose behind the whole idea is to transform business models by creating new ways to extend relationships, create long-term engagement, and drive customer as well as employee loyalty, which will lead to increase productivity and more revenue generation for organizations.
Gamification techniques have certain design elements that form the basic building block of gamification applications. These elements are points, badges, leader-boards, performance graphs, as well as meaningful stories, avatars, and teammates. All of these aspects form the base to engage the users and spike their interest. Gamification applications are huge it can be used for marketing, for example, M&M’s pretzel game, to increase the company’s campaign to boost user engagement. Additionally, other marketing tactics involve brandification, transmedia, Through-the-Line (TTL) and Below-the-Line (BTL), and advergames.
Furthermore, gamification can also be used for ideation, health, work, crowdsourcing, education, politics, technology design and more. E-learning amongst many is a fast emerging as an effective method to engage learners. It provides a better learning experience, better learning environment, instant feedback, prompting behavioral change, impacts the bottom line. Some lesser-known advantages of gamification are, neutrality, easy to manage task, comments, identification, and improvement. Although, despite all the benefits of gamification solution is not managed properly, it can create high-levels of expectation that may or may not lead to a false set of incentives. For it to be successful, the design and implementation should be impeccable, and the maintenance should be in place after regular intervals.
Many organizations are adopting gamification in their day-to-day workflows to keep the millennial motivated as they form the large part of modern day workforce. Additionally, gamification is opening other avenues for many organizations, for example, implementing gamification in recruitment processes helps attract talent, as well as the hiring through gamification method, has proven results in hiring skilled candidates.
Future of gamification will be an exciting one, and this field has the potential to influence millions by simulating training in a realistic environment. However, with the myriad of gamification solution providers flooding the market, the need arise to be aware of various developments happening in the field as well as businesses must choose wisely in their quest to achieve business goals and stay ahead of the competition. To assist them with the same, the editorial board at CIOReview has selected a handful of leading gamification solution providers after evaluating their technical prowess. We have considered the vendor's ability in delivering solutions; keeping in mind, the factors like the expertise in the domain, skills, competencies, and the impact of the solution on the business.
We present to you CIOReview's "20 Most Promising Gamification Solution Providers 2019."