PayPerks : Easy-to-digest, Interactive Education Paired with Fun Gamification

Jake Peters, CEO and Co-Founder
In today's world, companies need to fight hard for consumer's time and attention. For financial service companies, this is no different. As financial services are often perceived as tedious and complex, many banks and insurers have difficulties engaging with their customers. Adding a fun twist to traditional spending or saving is worth exploring for those seeking a way to level up their financial habits. Along these lines, PayPerks helps a wide array of organizations such as banks and finance companies to implement solutions that help their consumers learn about and understand existing products. The company also helps them improve their products directly through analytics, learning, and feedback. It supports the partners to create awareness of financial health and foster two-way communication with their customers. PayPerks' patent-pending model uses sweepstakes-type incentives to encourage consumer completion of educational modules and brief post-module tests that measure what was learned to influence positive changes in financial behavior.

As a SaaS platform, PayPerks provides education in multiple ways. One is cartoon-based education, where its adept team of illustrators presents engaging lessons through animation for learners. At the end of the session, users need to answer specific questions. They get points for every correct answer that gradually leads them toward an exciting prize. Additionally, PayPerks can personalize training and education based on its bank partners' customer base. For instance, the company can offer personalized financial education for a particular consumer to lower unnecessary ATM transactions.Besides, the platform creates dial, a rewards program for cards, where the users earn points not on speeding dollars but on things like the number of times the individual checks his balance on the app, the number of times he used new features, checking deposits, and more. "We have created different kinds of reward mechanisms and couple that with select strategic marketing services for a holistic approach," points out Jake Peters, the CEO, and co-founder at Payperks.

Moving forward, the company brings forth a decade of experience in improving the financial health of its millions of users to power the education, gamification, and rewards functionality of the smiONE Visa® Prepaid Card.


By speaking to end-users for hours, we understand the devices and the unique daily challenges that they face. This enables us to tailor our tutorials addressing their needs

This new approach created value for both the prepaid debit cardholder and the card provider, driving awareness and understanding of card basics, better usage of advanced card features, budgeting and savings, safety and security, and other financial capability skills while helping the card provider improve the program's top line and bottom line through optimization, loyalty, and enhanced servicing.

Thus, SMI plans to integrate the functionality of the PayPerks platform directly into its smiONE Card product, bringing the same education and rewards solutions to its 1.9 million cardholders. Embedding the PayPerks solution into the card experience will benefit not only SMI and its cardholders but also SMI's government partners who are looking for innovative solutions to make a positive impact on their constituents.

Next, the company has planned to explore new formats to communicate its message with end-users to bring diversity to its financial literacy curriculum. "We have ten years of experience working with low-income consumers and have spent a lot of time thinking about how to communicate complex messages. By speaking to end-users for hours, we understand the devices and the unique daily challenges that they face. This enables us to tailor our tutorials addressing their needs," adds Peters. As such, the company will keep working toward achieving its goal of creating value through education, engagement, and behavioral change in the finance arena and other sectors

Company
PayPerks

Headquarters
New York, NY

Management
Jake Peters, CEO and Co-Founder

Description
PayPerks' patent-pending model uses sweepstakes-type incentives to encourage consumer completion of educational modules and brief post-module tests that measure what was learned to influence positive changes in financial behavior. As a SaaS platform, PayPerks provides education in multiple ways. One is cartoon-based education, where its adept team of illustrators presents engaging lessons through animation for learners. At the end of the session, users need to answer specific questions. They get points for every correct answer that gradually leads them toward an exciting prize