FIX Health: Introducing Fun and Thrill into Physical Health

Imagine a zombie outbreak, where you are alone in an unforgiving landscape. The only way to avoid the horde of zombies coming after you is by outrunning them. If you fall behind, you risk being caught by the undead and getting turned into a zombie yourself. The more steps you take, the higher are your chances of escaping the horde. This scenario forms the essence of The Outbreak walking challenge that is fast disrupting the corporate wellness industry, injecting a unique mix of game design and real-world activity tracking. The thrill-packed Outbreak Program is a brainchild of FIX Health, a company developing high-quality, interactive games to encourage daily activities in a fun and socially-connected environment. It seeks to incentivize users by making exercise a game rather than a chore.

“Our primary focus is to enhance the engagement of corporate employees and improve their wellbeing,” says Mike Tinney, founder and CEO of FIX Health. Powered by a proprietary incremental behavior change engine, the company’s gamification approach to improving physical health motivates people to inculcate healthy behavior and reap significant health benefits. According to Tinney, it all comes down to sanding down the rough edges, which are the things that give people excuses to postpone their health initiatives for another day.

As a maven from the video gaming industry, Tinney is an old hand at designing riveting games. Having spent his early years developing table-top and video games, he had the urge to apply its principles in making people invest in their personal health with the same enthusiasm that they exhibit toward entertainment. Motivated by this thought, he joined hands with likeminded peers and set out to change the prevalent mindset. Currently, the executive team of FIX Health comprises experts from diverse industries, which is further complemented by a bench of contractors.