FIX Health: Introducing Fun and Thrill into Physical Health

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Mike Tinney, Founder and CEO
Imagine a zombie outbreak, where you are alone in an unforgiving landscape. The only way to avoid the horde of zombies coming after you is by outrunning them. If you fall behind, you risk being caught by the undead and getting turned into a zombie yourself. The more steps you take, the higher are your chances of escaping the horde. This scenario forms the essence of The Outbreak walking challenge that is fast disrupting the corporate wellness industry, injecting a unique mix of game design and real-world activity tracking. The thrill-packed Outbreak Program is a brainchild of FIX Health, a company developing high-quality, interactive games to encourage daily activities in a fun and socially-connected environment. It seeks to incentivize users by making exercise a game rather than a chore.

“Our primary focus is to enhance the engagement of corporate employees and improve their wellbeing,” says Mike Tinney, founder and CEO of FIX Health. Powered by a proprietary incremental behavior change engine, the company’s gamification approach to improving physical health motivates people to inculcate healthy behavior and reap significant health benefits. According to Tinney, it all comes down to sanding down the rough edges, which are the things that give people excuses to postpone their health initiatives for another day.

As a maven from the video gaming industry, Tinney is an old hand at designing riveting games. Having spent his early years developing table-top and video games, he had the urge to apply its principles in making people invest in their personal health with the same enthusiasm that they exhibit toward entertainment. Motivated by this thought, he joined hands with likeminded peers and set out to change the prevalent mindset. Currently, the executive team of FIX Health comprises experts from diverse industries, which is further complemented by a bench of contractors.
Apart from Tinney, who has extensive expertise in multiplayer and socially-connected games, FIX Health is steered by leaders from backgrounds, including psychology, user interface design, physical health, and many more. Also, the expertise of Chris Voss—advisor to FIX Health—enables the company to identify and profile the behavioral traits of the users. As a former lead hostage negotiator for the FBI, Voss has enabled FIX health to add more nuanced layers to its program and determine the effect of different personality traits on decision making.


Our primary focus is to enhance the engagement of corporate employees and improve their wellbeing


Today, the Outbreak challenge—with an inbuilt storyline—has established the company as a powerful player in the corporate wellness niche. The strong and versatile foundation of FIX Health makes it a destination of choice for corporates seeking gamification solutions. FIX Health collaborates directly with the HR departments of its clients and helps them in inculcating a healthy lifestyle among their employees. Together with that, the concierge-level services provided by the company help clients in tailoring the walking challenge according to their requirements. The clients also receive pre- and post-challenge consultations, turnkey marketing, and other services to help the employees in achieving the best results possible.

Recently, reacting to the (nearly global) shelter in place order, the FIX Health is doubling down on its socially connected game play. They have made their 2 week challenge “The Tryout” temporarily free of charge and are rapidly deploying enhancements and updates optimized for the new socially isolated home office environment many of us find ourselves in.

Company
FIX Health

Headquarters
Atlanta, GA

Management
Mike Tinney, Founder and CEO

Description
FIX Health utilizes advanced behavioral engagement technology to drive healthy behavior among employees and increase bottom line profits for its clients. The company is dedicated to making health fun, accessible, and hyper-socially connected through its solution—the Outbreak walking challenge. The thrill-packed Outbreak Program incentivizes users by making exercise a game rather than a chore. Powered by a proprietary incremental behavior change engine, the company’s gamification approach to improving physical health motivates people to inculcate healthy behavior and reap significant health benefits. Their program has an unprecedented 93.9 percent completion rate.

FIX Health