24G
A Robust Cloud-based Game Engine

The increasing relevance of gamification is evident from businesses’ interest towards the same. Today, enterprises are challenged by consumer retention, engagement, and the constant decrease in their interaction/attention span towards generic, passive content. This paves the need for the development and implementation of advanced gamification technologies. A well-structured gamification method can act as a “magical wand” toward brands’ and organizations’ ever-evolving need to drive user-engagement, motivate employees, increase sales, collect data, and even bring about organizational change. Catering to this global desire, 24G, a digital experience agency, leverages its technical expertise to design and develop easy to deploy gamified content.

“With our result-driven solution stack, we allow brands to engage with their consumers through their own hand-held devices such as smartphones and tablets. We call it BYOD, Bring Your Own Device” says Dallas Smoke, CTO of 24G. The company’s core focus on easy access to gamification, unlike its competitors, enables clients to attract consumers on the go without promoting them to download an app—via their web or cloud-based solution. Target groups can gain access to the “games” by simply accessing a URL. 24G also emphasizes on privacy and security of consumers’ data.

To effectuate these features and being zealous to further establish its presence in the gamification landscape, 24G brings to the table, 24G CrowdPlay. With this massive multiplayer game solution, the firm allows brands to share their content and engage their consumers, at live events, conferences, or meetings through the “power of play.” Incorporating gameplay makes passively branded content active, engaging, and educational, creating a higher level of positive impact in business. This enables brands to improve their engagement with consumers in a proactive manner instead of merely pushing the content toward end users. The company’s robust solution is designed with high-end scalability—users in a small conference room to spectators at a large stadium can seamlessly engage with games powered by 24G CrowdPlay.

24G CrowdPlay games can be hosted on the screen of a TV, a scoreboard at a stadium, or a laptop which is big enough for players to see. The company’s digital expertise and the solution’s outstanding potential can also be used in interactively carrying out training. From a customer centricity standpoint, the firm listens to its customers and always tries to incorporate their ideas into its solution stack.

With our result-driven solution stack, we allow brands to engage with their consumers through hand-held devices such as smartphones and tablets

24G’s long-standing experience and strong expertise in the digital space enables the firm to create a massive impact in the gamification arena while gaining the edge over its competitors who use traditional methods. Its core focus in the digital arena coupled with the desire of businesses to reach out to their consumers digitally with modern technologies enables the company to widen its client base exponentially. Smoke recalls the firm’s engagement with United Way for Southeastern Michigan, an instance which well exemplifies their uniqueness. 24G CrowdPlay helped them to transform their physical empathy game, which only so many players to compete at a time, to a complete digital game with the capability to enable more than 200 participants simultaneously. As a result, the client was also able to successfully increase their reach among the population.

With many such success stories and its value-bound solution, 24G continues to enhance consumer engagement through gamification. What the firm has on the anvil is plans to add more features to its platform while maintaining its core focus on being cloud-based. The company is planning to invest more resources into its engineering capabilities to modify its solution according to the evolving needs of its clients.