Contest Factory: One Stop Shop for Robust Gamification

“This is the best promotion we have ever done in the 25-year history of SanDisk,” read the note from the Marketing Manager of SanDisk to the Contest Factory team. The occasion: celebrating the storage company’s 25th anniversary. The idea: acknowledging loyal customers and conducting market research to assess people’s knowledge and perception about SanDisk. The challenge: adhering to the legal and compliance mandates during promotion. California based Contest Factory was in charge of the design and execution of the campaign. Buyers and loyal customers participated in this gigantic campaign by visiting the custom website, created by Contest Factory for SanDisk, as well as through email and product packaging. The promotion went on for one year during which over 10,000 prizes were distributed summing up close to $800,000. SanDisk’s case is one of the many grand success stories that Contest Factory has been able to deliver with its thought leadership and expertise in offering custom gamification solutions.

“We are a one stop shop for all the needs of an organization in engaging their targeted audience. Be it engaging consumers and lead generation online and offline, or gamifying training courses and material, we can build promotion strategy, content creation, ideation, and drafting official rules, effectively to generate greater response,” proclaims Dr. Iman Foroutan, CEO and Chief Promotion Strategist, Contest Factory. The company works with the client’s teams and agencies in charting a gamification roadmap. From there, the company builds the platform, administers the promotion and indemnifies clients, their sponsors and partners against any liabilities that may arise from the official rules.

Content Factory’s core gamification offerings include a large variety of Contests, Sweepstakes and Instant Win Games, customizable both in terms of content and industry vertical. Through these products, companies can build customized promotions with attractive prizes for the winners, which helps in building people’s interest in a brand and improve their knowledge about the brand’s offerings. Additionally, Contest Factory offers gamification solutions that can be readily deployed at events and tradeshows to engage visitors and drive foot traffic.