Rewarding Knowledge the Right Way

Anas Adhami, CEO
Modern-day philosopher, Peter Drucker couldn’t have put it any better: “If you can’t measure it, you can’t improve it.” In an age where knowledge holds a profound value, it is not a surprise to come across a public forum on the internet every now and then, where people ask and answer some of life’s most pressing questions—be it academic or otherwise. As cool as it may look, most of these users who share their knowledge on the platform don’t really receive anything tangible for it. But, what if there was a system to measure the knowledge and provide rewards? Taking this winning idea from concept to reality is a company called that rewards knowledge and participation through a token system.

Started as a concept for rewarding and celebrating knowledge, leverages the principles behind blockchain technology to decentralize knowledge-sharing, giving both students and teachers a global arena to test the limits of human understanding. “There are many forms of gamifying knowledge, but the rewards are usually limited to bragging rights in the form of trophies. We wanted to develop a more tangible reward for knowledge, and thus we created a flexible platform to applaud and reward users for sharing their knowledge,” says Anas Adhami, the CEO of The platform introduces a groundbreaking concept for the validation of knowledge and expertise by peers. In addition, it also connects experts with advertisers, who can transact Knowledge tokens (KNW), either as rewards for providing knowledge or as payment for products and services within the ecosystem.

At the core of this ecosystem is the Knowledge Score that evaluates a user’s understanding and expertise around specific topics. The score helps everyone from educators to employers to customize a learning experience for their students through voluntary or gamified interactions. The accumulated data can also be used as actionable intelligence to target and incentivize both digital and traditional marketing campaigns. “The data curated in conjunction with Knowledge Scores tells stories and can identify individual brilliance in a way that has never been possible before,” mentions Adhami.

The data curated in conjunction with Knowledge Scores tells stories and can identify individual brilliance in a way that has never been possible before’s patent-pending Knowledge Score technology allows the company and their partner data pools to identify scores representing the level of knowledge a user possesses about particular topics. Additionally, the platform gauges the interest level of the user about a topic based on the sum of the scores for “correct” and “incorrect” answers associated with the topic. By leveraging’s technology, applicants can be streamed and rewarded for their mandatory or optional training. High scorers can be rewarded with tokens, which they can save or spend in a marketplace.

The platform also provides an online seller Marketplace offering advertiser products and services available in exchange for KNW tokens. “By taking cryptocurrency and presenting it to people outside the cryptocommunity, we aim to take the KNW tokens into the mainstream market,” states Adhami. Currently benefiting educators, employers, and advocates, the company also aims to target the ad specs space by developing Q&A-based ads in the near future. “As we start logging the correct and incorrect answers in our ecosystem, we have a wealth of information that would be beneficial for the advertisers as they can target messages based on the audience’s knowledge,” adds Adhami.

A pioneer in digital education, has truly built a revolutionary blockchain-based platform to promote the gamification of knowledge learning. Moving forward, they plan to acquire more users through their partnership with gaming platforms. “We aim to initiate a collaborative ecosystem through this partnership and bring about improvements to a diverse range of economic, educational, and social sectors,” concludes Adhami.


Rocky River, OH

Anas Adhami, CEO and Steve Englander, Chief Product, Marcia Hales, COO and Christian Gartner, CFO

Description is producing an ecosystem that offers significant improvement in the areas of ad tech, commerce, education, and employment